3 Things To Review Before Buying An Established Blog

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Buying an established blog is a great way to get a head start in making money from blogs. There are many things which the previous owner had already taken care of! Which is why many internet entrepreneurs prefer to buy an established blog rather than developing one! A very important thing to realize while buying a blog is that you should also be comfortable with its niche. Because you should be able to write content as well. The future profitability of the niche and the blog scalability are other factors to be thought of.
Here are 3 Things to review before buying an established blog:
Content
Content is King and the best part of a second-hand blog is the content that comes with it. Depending on its popularity it will also have its own loyal readership base. Apart from humans, the blog is also a big advantage because it has a large number of articles already indexed in Google. In my personal view, a blog that has a minimum of 200 posts should be a good bet.
Revenue
If you have a good internet business acumen then you would realize that it is always better to buy a blog that already generates revenue. An experienced blogger can tell you how tedious it is to get a blog to a point where it begins making money. Usually, things begin to snowball once y0u reach a certain point in online money making. But reaching there is difficult. So always buy a blog that is already an advertiser eye-candy.
SEO and BackLinks
You as a buyer must also satisfy yourself on the SEO aspects of the site you are about to buy. If there is already a lot of ground work done in building links and optimizing keywords then you as a blogger can focus on simpy writing content. Because managing the SEO aspects as well as maintaing content quality causes a huge time crunch. So to make things easier its better to buy a blog that has a lot of SEO work done on it as well.
In conclusion, the point is that the main requirement whilst buying an already popular blog is that the buyer has to spend a lot of money on them. Although, I am certain that with adequate research there are a lot of bargain deals to be found.

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Bio: Vivek Krishan is 21-year old entrepreneur. He is the blog owner of Internet entrepreneurs, where he shares his tips, insights and analysis.

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15 comments on “3 Things To Review Before Buying An Established Blog
  1. shabnam sultan says:

    Thanks Vivek for doing the guest post :).

  2. ramaraobobby says:

    Long time no read shabbu! Yeah If Content is King then SEO is Queen for a blog.
    So, my first priority would be to ensure that the blog under review is having quality content and good SEO with quality backlinks. These backlinks is playing a vital role in SEO these days as the inbound links from similar niche sites make your website stand out more prominently in the SERPs. In-fact, 90% of Search Engine Optimization now is focused on link building. Quality Content, SEO and BackLinks are the three main impacts in deciding the revenue of any blog.

    Thanks for sharing your thoughts on this Vivek. Have a saucy weekend!
    ramaraobobby´s last blog post ..How to Protect Your Secret Sites and Sensitive Webpages in Firefox

  3. I guess this is good info, but I think the biggest thing is determining HOW MUCH to buy it for.

    If a blog gets 40,000 unique hits and say makes $500-$1000 a month, I openly wonder what is a good metric for determining what to buy it for?

    Nonetheless, good post. :)
    givejonadollar´s last blog post ..Judge Napolitanos History of Liberty Video Series

  4. It was my pleasure, and thanks for publishing my article! :)

  5. Aswani says:

    Very useful and informative article. Well, I have never thought of buying an established blog but if I have any such plan later, I will surely keep these points in my mind. At present, I think I need to make my blog well established on the internet. I have been working very hard on the same. Focusing hard on content and overall marketing. It has paid me in a good way but need to make it more fruitful in the long run. Thanks for sharing these 3 very useful points..will start working on these seriously.

  6. @givejonadollar
    Well Jon, if you ever try to appraise a site’s value the metric would figure out something like:

    Domain age+(current revenue X n)+Number of articles+confirmed readership base= TOTAL COST

    Now how much you would intend to pay for each variable would be up for negotiation.

  7. @Aswani
    Thanks for your views on the article.

  8. Nicola says:

    Yaro Starak before to become a success marketer sold his first blog that was generating a good amount of monthly income and with good quality content. Yes I agree, these are two important factors you have to consider before buy a blog.

  9. lawmacs says:

    Three very important points you just mentioned Shabnam another point you could add to the list is checking for copyright infringement
    lawmacs´s last blog post ..Round Up What Caught My Attention

  10. Nice post,
    Some valid points there.
    My 2 cents on this, don’t buy a blog if you are not familiar with its niche as much as the previous owner do. If you do so, you probably will loose everything, from readers to intcome………

  11. Thank’s for give good and informative information about blog.

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  1. [...] This post was mentioned on Twitter by ramaraobobby and Vivek Krishnan. Vivek Krishnan said: My FIRST guest post at Techiezlounge run by Shabnam Sultan : http://bit.ly/h3ZuRG [...]

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