Whenever a new concept gets introduced and becomes hit, there happens to be a rat race among all the players to grab the same and reach the pioneering position earlier than all rest. The same trend is prevalent in case of new age marketing trend that rely upon video productions. But how will you emerge as a winner then in such a competitive condition? Well, there are a couple of out of the box solutions that can take your video blog to the next level!
Augmented Reality is a newer concept and can be defined as – Augmented reality (AR) is a term for a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.
Go for augmented reality show to promote your product. Use live videos and 3-dimensional images. Experiment with superimposed images and incorporate flash based footages to make the ad stick out of your website promo page. You will surely attract the attention of the passing traffic, and many of them will even like stay on for a while, thereby decreasing the bouncer rate.
We already have Augmented Reality apps for Android and companies like Aurasma and Total Immersion have shown about Augmented Reality at Mobile World Congress in Barcelona. Augmented Reality can be used for various companies in advertising or even in our day-to-day life.
Google is also all set to launch Augmented Reality glasses which will enable users to take photos, make video calls, voice calls,, find real-time weather updates and more.
Collaborate with YouTube
How about making your ad a branded one? Well, this might make you feel perplexed. But to be honest, this is a great measure to create out of the box ad campaigns. A simple tip for you on this is to integrate YouTube with your website to promote your advertisements. For this, you need to create your own handcrafted video and upload the same in the YouTube account that you maintain. Next, create an embedded link of the same in your site so that your traffic lands directly to the same when they click it. If you are further creative, you can make these YouTube promotional videos 3-dimensional so that the visitors are even more amused with the breathtaking outcome.
HTML5 videos are hot picks
Another time tested option that is available for you to have award winning results from your video production is to have HTML 5 videos. You will not believe that a promotional HTML 5 music video that was created by Arcade Fire, the indie band, and uploaded on Google Chrome, had an instant mass appeal! Its popularity spread like wild fire among its target clients, and that too within hours of its net-based release! If you are inquisitive to know the name of this famous music video then for your information it is ‘The Wilderness Downtown’.
To be honest, neither do you need to be a tech honcho nor an advertising mogul to create out of the box promotional video marketing productions. Keep these tips as your handy tool and go places with your video marketing footage.
I am Francis Boyle, a research analyst at a video production firm in London. As a part of my job, I often have to do a lot of research about various products and services. I write blog posts related to video production services.