Steve Jobs announced in WWDC 2010 that Apple will be launching iAds on 1st July for iPhone and iPad and he kept his promise :). iAds went live on 1st July and Engadget and MacRumors have both confirmed that they have seen iAds in few applications.
The good news is that iAds on Nissan Leaf have been confirmed and there are still news to come for others.
Steve Jobs had said that iAds will be similar to TV ads and users will be able to browse these ads while staying at their apps.
Developers will be getting 60% of the iAds revenue which will be paid using iTunes connect.It means that every time someone views or clicks on an ad that appears on app the developer will get 60% profit from Apple.
iAds will be beneficial for large advertisers as they will be able to reach to the educated mobile users.
There is a huge opportunity for mobile ads as Google has also signed a deal.
We need to just wait and see how far better iAds are performing as Google is also geared up for mobile advertising.Keeping the fingers crossed for developers and publishers :).