Are you using commercial TV displays for your business? If not, have you really considered the reasons why? Using television displays could create fantastic opportunities to increase revenue and maximize sales. In today’s digital age, smart companies have harnessed the power of video screens and have incorporated them into how they sell products and services. Commercial television displays communicate brands to target demographics in engaging and exciting ways, and are a far greater resource than static billboards or print advertisements. One study estimates that video increases a customer’s understanding of your product or service by as much as 74 percent, and makes customers more interested in making a purchase 90 percent of the time!
If you are unfamiliar with what commercial television displays are, you probably already know about them. The huge video screens seen in Times Square NYC are a good example of this form of marketing. The good news is that commercial TV displays can be used on a smaller scale to promote your business as well, and even though they’re smaller, they still deliver effective and clear messages to your audience. These displays are frequently featured in dental and optometrist offices, train stations, government or public buildings, museums, and other similar professional settings. They are also starting to become much more popular in casual restaurants such as pizzerias and delis to give a realistic, animated version of food to really whet people’s appetites.
Another benefit to using commercial TV displays is the fact that they lend your business an increased air of sophistication. Showing your customers that you are tech savvy is always a good move, and can work wonders for branding and boosting consumer confidence in your business. By portraying your company as digital, sophisticated, and stylish, you’ll gain a significant branding advantage over any competitors still using older marketing methods.
Most of these products are also extremely versatile. In particular, look for Toshiba commercial display systems — these are probably the most versatile on the market. They can come equipped stands allowing them to be mounted on flat surfaces, but they can also be affixed to walls and outfitted with swivel arms. This is great for waiting rooms, where you’d like to set up a short video to inform your customers about your various services, or in a store where you’d like to entice them with upsells but not draw their attention completely from what’s right in front of them.
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Ultimately, commercial television displays are going to become increasingly popular as more businesses begin to understand their vast marketing benefits. This kind of marketing power is hard to ignore. To get the most of out this cutting-edge advertising method, start taking TV displays seriously for your shop, outlet, or online store!