Facebook has confirmed their upcoming location based feature which they are all set to launch shortly.
The code is to be found on their site http://touch.facebook.com/ .
However Facebook has issued a statement saying that
“no marketers will be part of the launch”, although it did not rule out forming such partnerships in the future.”We have been working on a location feature for a while but don’t have immediate plans to announce anything,”.
We are aware that Twitter announced their location feature in March and now they are giving their users option to turn on the feature but not exactly forcing their users to turn on their location feature.
I think Facebook should let users optionally share their location information,where users will have their right to privacy.
It is believed that McDonald’s is already in discussions with Facebook to use the feature to increase business.
McDonald’s will use the application to reach near local stores and allow them to share eating experiences with friends.
There is an on-going debate that whether Facebook’s new location feature will replace the need of Gowalla and Foursquare which are proven location-based social network market.Facebook’s desire to track location is based on the massive marketing opportunity provided by such services.
Do share your views about this new location-feature of Facebook !