Earlier i had written a post on internet ads . On 27th May the big “G” has closed its deal with AdMob which is Mobile Advertising Network.Google will be integrating Adsense ads for mobile programs with AdMob’s mobile ad software.
The best part is that the users can purchase and download the ads from Apple’s iPhone App Store and Google’s Android market.
Admob has created a number of ads units for iPhone and Android users which involves video ads and rich media ads.
Google has confirmed earlier that it will be making “click-to-call” ad formats available to developers who run Adsense ads in their mobile apps.Advertisers may use “click-to-call” ads to include a local business or national phone number directly in their ad text. Users can then click to call the business via phone.
Susan Wojcicki, vice president of product management for Google said “It’s clear that mobile advertising is becoming a much larger part of our clients’ and partners’ strategies and with this acquisition, it’s now a central part of our own business”.
Apple will also be serving ads on iPhones through iAd soon and then the battle between Google and Apple will begin in mobile ads.