The increasing popularity of the mobile apps has tempted the businesses to make use of it to better the prospects of the businesses. Creation of mobile applications that can tie up with the businesses can be effective, but it does involve a lot of risks. Moreover having to choose one out of the 2 platforms for mobile to develop applications for, will be one of the trickiest decisions that need to be made. A few of the advantages and drawbacks of developing apps for your businesses are listed below.

Advantages:
• Better services to customers are provided, also enabling users to have access to your business from the phone itself.

• Implies modernized business.

• Provides greater exposure to your business by making advertisements about your company to any individual who browse their phone’s application store.

Drawbacks:
• A substantial investment will be required that might not offer any extra revenues to your business.

• Your application might not be downloadable if the market for apps is very competitive.

• Developing a mobile application which will suit your business perfectly is extremely difficult.

If you have considered all the positive and negative aspects of designing a mobile application for your business and have actually come up with one, then your next step will be to choose a platform that will be the best for you to release the app on. A few features and specifications of both iPhone and Android that will help you to make a choice between the two are listed below separately.

iPhone:
Easier for integration and deployment.

Comes with a huge base for installation.

The application developed by you can be made to work on any iPhone as all of them have similar specifications.

Your important business mails, contacts and updated calendar can be immediately accessed by connecting the iPhone with Microsoft Exchange.

iPhone is capable of doing everything like a business phone does; in fact a lot more.
SSL and VPN are comprehensively supported by the iPhone for easier and safer accessibility of enterprise resources.

Android:

Drop box: It enables users in sharing images and documents, accessible from any place, in a jiffy. Having set up a free a/c on Dropbox.com and installing the small software on your pc, creating folders and sharing it between colleagues and clients becomes very easy.

Astrid Task: This feature will enable you in creating check lists, setting up alerts, prioritizing tasks and reminding periodically.

Ever note: This feature will help you in taking down online saved notes, capturing of photos, creating lists which will track your tasks and also recording voice reminders.

Google Docs: This application is a must for individuals using Google Docs regularly. This feature will help you in scanning documents with the help of the camera in your phone.

G Tasks: This creates a list of the to-do’s already built in Gmail. Synchronization of your tasks with your device will be enabled by this app that will help you to access them as and when required.

AK Notepad: This application for taking notes will help you in setting reminders and sharing notes via text messages and emails.

Author Bio:
Sachin is a freelancer and a full time writer. He has written for several subjects such as technology, insurance, finance, travel etc. He has also written for http://uk.protectyourbubble.com/samsung-insurance.html. If you are looking for insurance for your gadget then visit site for a quote.