Much awaited The Daily which is a joint venture between News Corp and Apple has been launched. The Daily is exclusively for iPad users and they can purchase the app by paying yearly subscription of $39.99 or for 2 weeks it will cost them $0.99.
Official press release of The Daily-
Introducing The Daily
First National Daily News Publication Created for iPad
Launches today in the AppleApp Store
New York, NY, February 2, 2011 – Today Rupert Murdoch, Chairman and Chief Executive Officer of News Corporation, unveiled The Daily — the industry’s first national daily news publication created from the ground up for iPad.
“New times demand new journalism,” said Mr. Murdoch. “So we built The Daily completely from scratch — on the most innovative device to come about in my time — the iPad.”
“The magic of great newspapers — and great blogs — lies in their serendipity and surprise, and the touch of a good editor,” continued Mr. Murdoch. “We’re going to bring that magic to The Daily — to inform people, to make them think, to help themengage in the great issues of the day. And as we continue to improve and evolve, we are going to use the best in new technology to push the boundaries of reporting.”
The Daily’s unique mix of text, photography, audio, video, information graphics, touch interactivity and real-time data and social feeds provides its editors with the ability to decide not only which stories are most important — but also the best format to deliver these stories to their readers.
“News Corp. is redefining the news experience with The Daily,” says Steve Jobs, Apple’s CEO. “We think it is terrific and iPad users are really going to embrace it.”
The Daily app is available in English in iTunes App Store and requires iOS 4.2 or later.
The Daily is available for free for two weeks in App Store.