Starting your own business may seem daunting, but taking that first leap is the biggest step you’ll take. The statistics backing start-ups don’t make for great reading though – the majority fail. However, how are you ever going to know, if you never even try?
Define your brand
First of all, carry out a detailed assessment of your brand. Underline what it does and what problems it solves. It’s important to understand the concerns of your target audience, to convince them your brand is worth their time and money. Make sure you clearly present what you are offering and inform the world of your intentions and goals. Influencer Marketing Agency Socially Powerful is able to assist in defining your brand.
Help others
Your reputation will forever exceed caring for yourself and your own interests; it’s important to enter into a mindset of helping others. If you know any fellow entrepreneurs or start-up hopefuls, offer your advice, answer questions concisely and listen to the aspirations of others. If you see someone trying to make a sale, introduce them to possible clients!
Go above and beyond
This statement should apply to every walk of life, and business is no different. If somebody asks for a reference, offer them two! If you offer to save somebody 5%, save them double that. If you claim to respond to enquiries within 24-hours, aim for a 4-hour window wherever possible. Such small gestures can go a long way. They show you care and will certainly enhance your reputation.
Consistency is key
If you’re unreliable or lack sincerity, it’s likely that you’ll fail at being consistent and this will only spell disaster for your reputation. Show your positive qualities to everyone you meet – even if you’re not having a great day, try to remain optimistic. Negative experiences are shared far more than positive ones and this spreads rapidly in the business world.
Say no
It’s also okay to say no, turning down business is okay. Never take on a client purely for monetary purposes if you know you’re unable to help them. Always be honest, if you know a company that would be more beneficial, recommend them – they will be forever thankful and you’re likely to retain their business relating to any future propositions.
Ask for feedback
A staggering 86% of consumers read reviews, with 57% stating they would only use a business if it has four or more stars. That statistic is something that you should not take lightly – always ask customers to leave reviews. As well as a portfolio of (hopefully) glowing references, it also legitimises your business and adds a touch of reputability. Happy customers won’t hesitate in painting a positive picture of your business.
Be self-aware
Always act with integrity, regardless of what you’re doing. The smallest act of selfishness or jealousy can prove fatal for the success of your business. Would you buy what you’re selling? If not, don’t sell it. If you know you’re not going to be able to help somebody, don’t promise that you will.