Google Analytics is a powerful free web analytics tool. If you are running an online business, you must be aware of the importance of tracking website traffic and analyzing data. As per reports, about 50 million or more websites use Google Analytics. Are you wondering to explore the features that are not available inside Google’s website tracking tool? The current digital scenario is here with lots of such online tools equipped with amazingly rich sets of features, read on! Check out these best website hosting providers.
Best Web Analytics Tools For Your Online Business
1. Kissmetrics
Kissmetrics allows the users to analyze the customer’s behavior rather than counting the page views. The tools let you all track the visitor’s intention of visiting your website. It monitors their level of action, activities, and makes you aware of their page navigating statistics.
The improved management lets you track the customer’s engagement on your portal, thereby making the conversions much more comfortable. It also promotes your email campaigns and helps you optimize the site for additional revenues. The integration procedure is completely effortless in all aspects. It also puts forward the personalized emails based on the user’s behavior and visitor’s information.
Woopra
Woopra is another vital alternative to Google Analytics capable of tracking the user’s journey and their activities in real-time. You are now ready to create a profile of the customers based on their visiting behavior. The tool keeps on tracking the visitor’s response as soon as they enter your website and till the time they leave.
The tool monitors the real-time activities of the customers and also has the capability to track user behavior in different browsers and devices. You can resolve the customer’s difficulty in browsing through your website. In the concern, it provides the data segmentation features, along with the live chat, third-party software integration, CRM functionality, to name a few.
3. Matoma
Matoma, formerly Piwik is available with lots of website analytics features and specifications and assumed as the most excellent Google Analytic alternatives. The installation procedure is a little difficult for the newbie web analyzers. In case you use the paid version, you need to install the software on your server.
There exist a versatile feature sets including the feature-rich dashboard, detailed information log of the site visiting individuals, along with the capability of goal tracking.
The company is exceptionally responsive to dedicated customer services. They are ready anytime to resolve the problematic issues during the entire installation or handling procedures. Still, there are few issues with the interface which can hamper user expectation.
4. GoSquared
GoSquared is available with unique sets of characteristics providing a great insight into your visitor and customer’s behaviors. The tool exceptionally works both for the websites and the mobile applications for keeping track of the visitor’s actions and activities.
The easy to install WordPress plugin makes the complications much easier in case you are moving through the same. You become able to generate leads and build the products as well for maximized business revenues.
The users willing to utilize the environment for free get options like customer data hub and live chat. It lets you track the real-time user’s behavior and ongoing technological trends.
You can convert a diverse range of raw data into insightful information. The tool offers free service up to 1000 page views in a month. It later charges about $37 per month.
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5. LeadFeeder
LeadFeeder lets you access detailed information on sales in case you are dealing with the concerned businesses. You get access to integrating the sales information into web analytics. In addition to the range of services similar to Google Analytics, it even provides the added services concerning the same.
To move ahead with LeadFeeder, you need to get connected with Google Services. After establishing a connection, you will be able to get the visitor’s visiting the site, their locations, particular web pages, and their demographics also.
B2B, like businesses, mostly love to integrate this web analytic tool for keeping an eagle’s eye on their website statistics. You are welcome to use the service free for a week. Go and purchase by paying an amount of €53 per month. It may vary as per the company’s regulations.
6. Clicky
This tool provides independency to track the data and visitor’s information as per the requirements. It lets you monitor your audience’s behavior and website traffic for appropriate monitoring. You can easily set up the Clicky on your WordPress site by implementing a user-friendly plugin.
The available heat maps under the interface let you track even the visual mouse activity of the website visitors. Everything happens in real-time and is taken down up to the last minute of getting disconnected from the site. The users can even personalize and identify the customer’s information.
For availing the basic analytical requirements, everything here is free to use. However, getting in touch with the goal setting, heat map, uptime monitoring, like features, you need to purchase a paid version of the software.
It is super light, and the software plays a vital role in keeping your site intact. In case you are fetching up to 1000 page views daily, it is free to use. Else, you will need to get it by paying $9.99 per month as of now.
7. Countly
The software comes with diverse sets of specifications enabling robust web analytics features. It smoothly functions on websites and mobile applications as per the requirements.
The paid version of the software comes even with advanced functionalities like custom dashboards, updates segmentation, and others.
To sum up, there is more such analytics, including Adobe Analytics, Open Web Analytics, StatCounter, Amplitude Analytics, and much more. All of these tools, along with the ones discussed above, are the best alternatives to Google Analytics. Go ahead with any of the listed software, and analyze your website traffic.