Last Updated: October 31st, 2022
Whether you are a small business owner or run a big organization, social media plays a pivotal role in the success of your business. Social media management tools help in creating and scheduling, content, managing different social media profiles, and tracking analytics.
There are some cool social media management tools that you can use to drive traffic to your content, save time, and keep in touch with your customers.
There are many tools for managing social media and choosing the right one for your business can be a daunting task. Check out the list yourself below! Social Media Is Important to an Online Business
Top Social Media Management Tools
1. Hootsuite
Hootsuite is being used by over 15 million people globally and more than 800 Fortune 1000 companies. It is a must-have social media management tool to manage all social media accounts from one place.
The users can manage the business campaigns and manage all the social accounts manually by simply logging into the Hootsuite dashboard. This tool is available for Chrome, Android, Web, iOS, and others.
- Available with a free plan along with $29, $129, $599 per month, and enterprise pricing as well.
- Web-based tools interlinked with the major social media platforms for easy account management.
- All-in-one platform helpful in scheduling content, executing social media ads and measuring the social ROI for better utilization of the resources.
- Bulk scheduling of the social media posts and easier integration with over 35 social media networks.
- Capable to upload different posts at once along with client-management support.
- Educational Hootsuite academy offers several free courses to help you launch social campaigns.
2. Canva
Canva helps create designer-appealing images and short videos for your social media marketing campaigns. The publishers post over the platforms like Pinterest, Instagram, Facebook, and others for the needful visual management using this cool design tool. Just, explore the search option using the keywords.
- The tool assists also the layman design their customized design without any prior knowledge.
- Easier interface along with numerous design templates for different purposes.
- Readymade dimensions to design Pinterest Pins, Facebook Ads, Twitter Posts, Infographics, YouTube Thumbnails, LinkedIn Banners, and other templates for marketing purposes.
- The free and premium versions are available for this tool. However, the free itself is sufficient.
- The drawing up of the stunning images is taken care of with the uniquely available graphic images.
- Compatible with numerous platforms including Windows PC, Android, iOS, and others.
3. Buffer
Buffer is often trusted by businesses, brands, and agencies for driving valuable engagement on their social media platforms. The brands can add the defined timing for sharing their content in a few mouse clicks. If you are searching for social media management tools free then Buffer can be a good choice. The paid version of Buffer starts at $15 per month for 1 user, 100 scheduled posts, and 8 social channels.
- One can easily add articles, posts, photos, and videos on their social media handles.
- A single dashboard is capable enough in scheduling the contents across different social networks.
- The free version will let you access only a single social profile per network.
- The unlocking of multiple social platforms can be availed by getting the paid version.
- The 14 days free trial is available with Buffer. Furthermore, one can get to purchase the per month plan ranging from $15, $99, $199, and $399 respectively.
- The free version of Buffer is suitable and extremely compatible only with Facebook, LinkedIn, Instagram, and Twitter. However, paid users can schedule the updates on Pinterest also.
- Compatible for platforms including Web, Android, iOS, Safari, Chrome, and Firefox.
4. Sendible
Sendible is another best social media management package that let you effectively manage social media for multiple clients. It gives the facility of scheduling posts from diverse social media platforms. Furthermore, you can integrate it via niche blogs and different social sharing sites. Sendible starts at $29 monthly for 1 user, 6 social profiles, and one-click reports.
- Sendible is flexible with 10 different blog service providers and social networks. Unlike other social management tools, it can even connect to the services like Google My Business, Tumblr, Slack, Blogger, etc.
- The compatibility with Slack makes the process of communication much easier and even faster.
- Creating the editorial calendar for the blog is not an issue while using Sendible. It permits brand mentions and helps you analyze your social presence.
- It helps in picking up the desired keywords and starting working on the same. Later, the dashboard provides an idea of other relevant keywords as well to create premium content.
- Sendible helps in better communication among the team members through the best content scheduling process.
- The tool helps manage diverse marketing campaigns in one go. The handy mobile application lets the users get notified on the go.
- Compatible with the platforms like iOS, Web, Android, and Chrome.
5. MeetEdgar
MeetEdgar is an ideal social media tool for small businesses. MeetEdgar works in an autopilot mode for social media accounts and is compatible with social platforms including Facebook, Linked In, Twitter, and Instagram. It is a scheduling tool, rather than the analytics tool. Along with the normal post-scheduling features, you experience the bulk importing process of the series of cross-network updates. MeetEdgar starts $49 per month for small businesses and entrepreneurs.
- MeetEdgar acts as the perfect automation tool and helps in exploring the quote-worthy texts from the links. Later, composing the updates becomes an easy task for the users.
- Based on the links, the tool proves helpful in composing four different including editing, deleting, adding the customized manual variations, and finally clicking the option ‘Save to Library”.
- Categorization of the updates is another best appealing feature of this tool. The feature helps add multiple types of updates in multiple categories and finally sort them very easily.
- Added facilities for the A/B Testing, and inbuilt link tracking and shortening via ed. gr
- Compatible with environments including Chrome, Web, and iOS.
There are more such tools including Loomly, CoSchedule, Zoho Social, and others. The use of social media management tools depends on your requirement and needs. Do you use social media for your business? Which is your favorite one?