What is a brand experience? A brand should add a meaningful experience to the life of a consumer. It is imperative that Marketing research professionals understand how consumer takes a brand so that they can develop marketing strategies to promote their products. Organizations need to understand mind-set and lifestyle of target consumers so that they shift their loyalty from one brand to theirs. Brand loyalty can be built when a consumer has a unique and positive experience towards a particular brand every time he or she interacts.
How to achieve a brand experience?
A brand experience can be achieved by delivering the brand as promised to the consumer in each and every interaction. Consumers are willing to spend more money on product of a particular brand only when they have a positive experience.
An organization can deliver value to the consumers by understanding about what they care, how they think and feel about the particular brand in comparison with others and emotional response associated with the brand. How much excited they are after buying product of your brand? Usage, design, packaging, color, look and feel of the product along with after sales service adds in contributing to a brand experience. To create brand loyalty you will be required to deliver a positive and valuable experience consistently.
A consumer is concerned about what a particular brand has to offer, does the brand delivers what it says?, does it cater to the needs of the consumer and is the brand a responsible one ?
Today consumers spend a lot of time online, if brand experience is awesome they are more likely to recommend a particular brand to others using Facebook, Twitter and other social media.