Top SaaS Trends in 2021 To Watch

Last Updated: May 21st, 2021

SaaS meaning, Software as a Service has become a vital part of most businesses going online over the past few years. The reason behind the exceptional SaaS trends in the upcoming year includes the ongoing opportunities for industrial trends, along with the operational challenges. Gartner reports that Software As A Solution will reach $140 million by the year 2022.

For weathering the pandemic disruptions in the past few months, the organizations have been massively moving towards cloud-based software as a service. The article hereby lists out the major trends in the year 2021 for adopting this high-end technology solution and upgrade the loopholes.

Saas, IaaS, PaaS? 

Saas applications run directly on the web browser, managed by a third-party provider, and you don’t need to install any software on your computer. You just need to log in to your Account online to use the software. You may require a monthly subscription fee to use the software on your web browser. Multiple users in an organization can access the software online on their devices using their log in details.

Salesforce, Google Apps, Slack, and AWS are common SaaS examples.

IaaS is Infrastructure As A Service are on-demand services that are used for storage, networking, and virtualization. They are cloud-based, faster, flexible, and cost-effective for organizations. IaaS is expected to generate a revenue of $80 billion by the year 2022.

IaaS examples include Microsoft Azure, Digital Ocean, IBM Cloud, Google Cloud Infrastructure.

PaaS is Platform As A Service is used by businesses to develop, create, and manage applications that are developed by third-party. PaaS revenue forecast by the year 2022 is expected to be $72 billion.

PaaS examples are Magneto Commerce Cloud, SAP Cloud, and AWS Elastic Beanstalk.

SaaS Trends For Businesses Today

1. Artificial Intelligence

Artificial Intelligence is the only technology that has reinvented the era of technological inventions by enhancing productivity and augmenting human intelligence. Despite the inclusion of highly-paid developers, only a portion of technology has been implemented. Accordingly, SaaS companies like SalesForce and AppZen are taking it forward to break the barrier and move forward. 

The AI-based systems have increased the user’s productivity and reinforced the SaaS platforms for final optimization of the business processes. The task redundancy will be carried out effectively by leveraging this technology with the interference of human-based intelligence as well. Furthermore, there will also be an upgrade in the improvement of customer interactions for a better output with the least utilization of resources. 

Artificial Intelligence (AI) In Content Writing

2. Vertical SaaS

The second priority comes out in the name of Vertical SaaS. It completely concentrates on client’s targeting within the specific industries based on the supply chain ethics. Few of the trending examples come forward in terms of healthcare analytics software, and modern logistic software analytics. The procedures including customization refinement and cost-effectiveness are the major factors to consider under the term. 

There are numerous advantages of acquiring this terminology in terms of high-end targeting and processing the requirements in terms of the client’s demands. Furthermore, there stands the super flexibility, better customer intelligence, pre-defined metrics, improved information governance, and high-end management. Also, there is the highest business value for companies in terms of operations and performance. 

3. PaaS Migration

Customer retention will still be put ahead in comparison to the customer acquisition processes. Soon after gaining stability in software as a service, developers will put their concentration in this regard giving a rise in the PaaS migration sector. 

There will be some outstanding advantages including the added sets of features, customization, and improved functionality. The overall business agility gets enhanced using the technology and the business scalability becomes quite easier owing to increased robustness and flexibility. Additionally, security is another greatest advantage for systematically hosting automatic updates regularly.   

4. Micro SaaS Scalability

Micro SaaS will be another greatest option because the niche SaaS market is dominated by a few of the global leaders all over the world. It is therefore compulsory to have the existence of such technology for carrying out the processes easily. 

The vendors associating with the Micro SaaS like technology will be capable enough in successfully creating the add-ons for the third party along with the extensions that can be executed via the existing SaaS solutions. The additional advantages include the execution of the businesses by the small team members typically in the range of two or three people as well. 

Therefore, the execution and implementation cost will be minimum and security will be another vital achievement. The focus will be narrower leading to the in-depth concentration for increased work profit. 

5. Mobile-First Takeaways

The mobile-first approach is consistently gaining the widest popularity due to the increased technological inventions leading to remote working tendencies. The use of smartphones can never be ignored in this technological era and we can expect even many deliverables from the vendor in such compatibility. 

The CNBC report has already exposed that about 76.2% of people will use internet enabled services via their phones by the end of 2022. In another report by eMarketer, about 120 hours per month is spent by a person for their daily tasks. Accordingly, this symbolizes the huge utilization of SaaS-enabled services at affordable pricing. Even, the security aspects will be taken into assurance for optimal maintenance. These facts are enough to consider the mobile-first approach as the SaaS industry trend in the upcoming year 2021. 

6. Unbundling the SaaS Applications

SaaS unbundling describes the list of start-ups that puts forward its software solutions package in the form of the joint API. To consider the examples, we can imagine the existence of packages like Clearbit, Supportive.io, and Supportify.io. 

Unbundling of the SaaS API deviates from the traditional one as they never concentrate on the developers first. Furthermore, their utilization seems exceptionally effective for the development and the utilization of professional internal tools.

Furthermore, the approach is well-customizable and filled with the widest sets of features for the software markets. To be clear, the businesses can flourish exponentially with amazing developmental ethics to meet the protocols as per the client’s desire in the international scenarios. The outputs will be feature-packed with sufficient safety, awareness, and user-friendliness in all aspects.

7. Remarkable Branding with a Difference

As mentioned earlier, almost every single niche in the SaaS market get dominated by the vendors having the highest-profile. Alternatively, it is a wise step to look beyond the traditions and reinvent the upgrades while making the purchase decisions. 

The SaaS companies are now looking forward to moving towards exceptional and remarkable branding-based activities to get distinguished from the crowds. Branding is the favorite way for improving brand awareness, increase business activities, and also drives new customers.  

The most famous SaaS brands including Mailchimp and Zendesk are moving a step ahead with such activities for the upgraded establishment in the business market. 

SaaS will be remarkable and game-changing for moving the business to an upgraded level with feature-rich compatibilities and awareness. To take your business to a next level you need to use the right tools.


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